Last
time you where looking for a website on that special topic
you most probably used a Search Engine like Google, Alta Vista,
Lycos, Webcrawler, etc. You typed in one or more keywords
and like magic hundreds of webpages or sites came up and
you probably found what you were looking for. You can
register your website for free with these search engines
so surfers will find your site too. In this article
we're gonna learn:
How
to prepare your Webpage for the Search Engines, so your
web site will come up:
The text of a page is the primary source of
searchable material, but you may also need to add certain
keywords without altering the page content. The META tag
serves this purpose (as well as several other purposes).
"META" is a Greek word for "over", and
META tag was intended to carry all sorts of
META-information, that is, information about (or
"over") information.
The META tags are placed inside the HEAD tags
of your web page. Below you'll find an explanation of each
META tag.
<TITLE>...</TITLE>
Title your pages effectively. Make sure each
of your pages has a descriptive title. Search Engines
usually give the most weight to the words between a page's
title tags. You can use this to your advantage by adding a
short, descriptive phrase in the title of each of your
pages, which will make sure certain keywords get the
attention they deserve. Search engines return their
results in the form of titles linked to each site, so
descriptive titles draw people to your site. A page with
just the name of the site in its title is less compelling
than one with a description. And if you don't include
title tags at all, your site will be listed in search
results as "Untitled" or something similarly
uninteresting. Use 10 to 12 words.
<META name="description"
content="...">
Let you specify a short summary that appears
below the page's title on a search response. If a page
doesn't have a description, search engines usually list
the page's first dozen or so words instead. Use phrases
separated by coma.
<META name="keywords"
content="...">
Let you specify the keywords that a search
robot should give precedence to when cataloging the page.
META keywords are typically given less importance than
words in the title, but more importance than words found
in the page's body. Repeated keywords - whether in the
title tag, in the keyword tag, or hidden against a colored
background - has long been a popular ploy to convince
search engines to list a site high on keyword searches.
The tactic worked when search engines were unsophisticated
and judged a word's relevance only by the number of times
it appeared on a page. Now, most search engines are hip to
the trick and count only the first few occurrences of a
keyword or phrase. However you can you can repeat a word
like "Hotel" for example like this: "Hotel,
Hotels, Aparthotel, Beachhotel", etc. You just used
hotel 4 times without spamming. The maximum number of
keywords depends on the search engine in question; for
some of them 25 words or 200 characters have been quoted
as the upper limit.
Sample code:
<HTML>
<HEAD>
<TITLE>Hotel America, first class acomodation for
the business traveler in Miami Florida</TITLE>
<META NAME="description" CONTENT=" Hotel
America, first class acomodation in Miami Florida with
good location offer special rates for the business
traveler"> <META NAME="keywords"
CONTENT="Hotel, Miami, Hotels, Florida, traveling,
business traveler, businesstrip, special rate, good
location, acomodation travel"> </HEAD>
Now in
Search Engines technology changes fast and many engines
are not looking at the meta tags that much anymore, what
is more important today is to have a good link popularity
(many other sites with similar themes linking to your
site) the text in the content of the page, the title
remains important and so is a domain name containing the
keywords.
See this link
on what the main engines are looking for:
http://www.searchengines.com/searchEnginesRankings.html
Google
Information for Webmasters:
Learn how to get listed and more
http://www.google.com/webmasters/index.html
Some people
achieve a top 10 placement in a major search engine and
get plenty of traffic. Others do the same but get
nothing. Why?
Simple. The first group selected keywords that many people
are searching on, and the second did not!
Discover the
right keywords, and you'll see your traffic skyrocket!
Wordtracker
helps you find all keyword combinations that bear any
relation to your business or service - many of which you
might never have considered.
Millions
of niche keywords for use in your web pages.
To learn more about Wordtracker, please click here
Some
Places to to submit to Search Engines:
AltaVista
Goggle
MSN
AlltheWeb
Fireball
Direct
Hit
HotBot
Northern
Light
SplatSearch
