Targeted Traffic
Why you need targeted traffic to your website
Think Green! ;)
Identify your target visitor! Prepare a detailed description of the audience you are seeking. What age group, what education level, geographic location, language, economic background etc.
It
makes no sense to have tons of visitors
to a site that lets say sells sports
cars but the visitor looks for cookie
recipes. If
you want to sell cars get the visitor
that looks for cars and you will sell.
It is
not the same to design for a computer
nerd seeking the latest software, a
grandmother looking for a present for
her grandchildren, a top manager seeking
the latest stock market quotes or
information on investments in your area
or a tourist trying to find a nice hotel
and travel information etc.
Secondly
define what you want them to get out of
your site! Do you want to sell to
them directly? getting a sales lead with
information on there needs? let them
know a new product is on the market?
promoting your new image or service?
getting there e-mail for later contacts
or giving them information to cut cost
in distributing newsletters or
instruction manuals?? etc.
Match your
objectives and your target audience's
needs.